What We’re About

Dr. Jennifer Goff; Executive Director

Prior to joining REACH, Jennifer was the Director of CARE Now, an in and after-school program that promoted character and resiliency in youth who faced at-risk situations. She also taught at Old Dominion University for seven years in the Park, Recreation and Tourism Program, as well as worked at Busch Gardens Williamsburg for nine years, where she last served as the assistant buyer for culinary. She has presented at the national, regional, and local level, published many peer-reviewed articles, and continues to support her community through hundreds of hours of service. She received her BS in Therapeutic Recreation, her MSEd. in Recreation and Tourism, and her PhD in Sport and Recreation management with an emphasis in positive youth development and service-learning. Jennifer has an extensive background in positive youth development, grant seeking, community partnerships, and outcome focused programming that she is excited to share with REACH!

Ella Roque, Volunteer & Program Coordinator

Ella Roque was born and raised in the Philippines and is fluent in English and Tagalog.  Her special passion is for volunteering and working with children and animals.  She holds Bachelor of Arts degrees in both Management of Criminal Justice and Human Resource Management from Concordia University - Wisconsin.  Trained in project management, she also holds a Lean Sigma Yellow Belt (IAASC) as well as an apprenticeship for professional and kindred counselor (US Military Apprenticeship Program).  As a former Staff sergeant and Administrative Specialist in the United States Marine Corps for more than a decade, Ella served with the Marine Corps Embassy Security Group Quantico (VA), Recruiting Station Milwaukee (WI) and at Marine Corps Base Camp Pendleton (CA).  Her diverse experience has given her expertise in training personnel on both personal and professional levels as well as project and team management, customer service, and multi-tasking in fast-paced, stressful environments.  For the Norfolk-based REACH (Reading Enriches All Children) organization, she currently serves as its Volunteer and Program Coordinator.

Cedar Campbell, Resource Lead

Cedar Campbell is the Resource Program Lead at REACH where he curates The Big Free Bookstore’s selection, works with community partners to fulfil book orders, and oversees book inventory for all of REACH’s programs. Originally from New Hampshire, Cedar moved to  Colorado for ten years where he received an associate degree in culinary arts with a background in customer service and hospitality. He works diligently to keep REACH’s and the Free Bookstore’s selection new and organized.

Heather Hedrick, Program Lead

Heather Hedrick serves as Program Assistant Lead at REACH. She oversees the book donation process and cultivates the vintage book selection for The Big Free Bookstore. Heather started at REACH as an intern when she attended Old Dominion University, earning her bachelor’s degree in human services and minor in psychology. Heather is currently enrolled in ODU’s master’s program for mental health counseling. Reading has always been something Heather has valued; horror and fantasy are her favorite genres! Helping the community gain access and ownership to books is important to her, she feels that everyone should be able to get books without having to worry about cost.

Max Sanchez, Creative Lead

Max Sanchez is a Creative Content Lead for REACH and Bookstore Clerk for REACH’s Big Free Bookstore.  They are originally from California and have done many odd jobs over the years from custodial to retail.  When they aren’t making graphics and engaging with REACH’s online audience, Max is servicing the community with respect and a smile.  They spread REACH’s message via their online presence, which includes quotes, book trivia, author showcases, memes, and short videos that let our audience see behind the scenes in REACH's operations.